I am occasionally asked what I think about giving the same gift to a client year after year. My answer reflects my personal bias. When a gift is so impressive that the memory of it is all pleasure, I know that the anticipation of having it again is what counts.
I have a childhood memory. My mother waiting excitedly for the Christmas fruit cake in a beautiful tin that my father would receive each and every year from the company he worked for. The cake never changed. The tin always did. After we had enjoyed the cake over the holidays, my mother stored the tin carefully away, bringing it out the following year to fill it with her Christmas baking. She started early and hoped to have it filled with her collection of special family recipes before the time when her friends would stop by for a cup of tea or glass of sherry. I remember being a part of a conspiracy of sisters and brother who "sampled" her frozen treasures, certain she wouldn't miss just one. The tin emptied gradually but surely and she refilled it, never acknowledging our game.
Never underestimate the power of "compound interest"