How lucky was I to acquire the name of someone whose philosophy and purpose I so admire and share.
"Everything made by man's hand has a form which must be either beautiful or ugly; beautiful if it is in accord with nature and helps her; ugly if it is discordant with nature, and thwarts her. It cannot be indifferent"
William Morris was a designer and an environmentalist born in 1834. He challenged mass produced mediocrity. He rejected industrialization and believed that work should be enjoyable and creative. He wrote and published poetry and became involved in politics. He was passionate that workers should enjoy their work.
At Churchill's we do everything by hand. It is a slower route and we do it proudly.